Internet Auctions:

 A Buyer's Guide  Page 2 of 3

Find out who pays for shipping and delivery.  Generally, sellers specify the cost of shipping the item and give buyers the option of express delivery for an additional fee. If you're uncertain about shipping costs, check with the seller before you bid.

 Check on the sellers return policy.  Can you return the item for a full refund if you're not satisfied with it?  If you return it, are you required to pay shipping costs or a restocking fee?  If you have any questions about the item, e-mail or phone the seller.  Don't place your bid until your questions have been answered.

 Know the product.

 When considering whether to place a  bid, know exactly what you are buying.  Read the sellers description of the item or service, and if a photograph is posted, take time to look at it closely.

 Try to determine the relative value of an item before you bid. There's no guarantee that something is a good deal just because it's on the Internet auction block.  "Brick-and-mortar" stores and online price trading sites may be good reality checks on price.

If you find a bargain at an auction site, remember the adage about deals that seem too good to be true.  They usually are.  Read the fine print.  Look for words like "refurbished," "close-out," "discounted," or "off-brand," especially when shopping for computer gear or electronic equipment.

 Consider whether the item comes with a warranty, and where you'll get follow-up service if you need it.  Many sellers don't have the expertise or facilities to provide services for the goods they sell.  If that's the case with your seller, be sure you're willing to forfeit that protection before placing a bid.

 Know the auction site.

 Check how the auction works.  Don't assume that the rules used by one Internet auction site apply to another.  Some sites offer step-by-step tutorials that take potential buyers through the bidding process.

 Taking a few minutes to go through the tutorial might save you frustration or disappointment later.  Find out what protections the auction site offers the buyers.  Some sites provide free insurance or guarantees for items that are undelivered, inauthentic or just not what the seller claimed.

Bidding

 If you decide to enter the bidding, proceed with caution.  Establish your top price and stick to it.  Don't bid on an item you don't intend to buy.  Remember that if you're the highest bidder, you are obligated to follow through with the transaction.